A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. An audit will look at internal and external communication, evaluate results against goals, inspect strategy and execution. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.

The end result of an audit is not just a documentation of the existing situation but a plan of action to enhance the marketing effort.

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