Hi, my name is Matteo Cassese, and I’m a communication & storytelling coach.

I help people gently overcome their blockers and communicate fluently in their personal and professional life.

I also help teams become tremendous storytellers, passionate problem solvers, and clear facilitators.

My experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix).


I have published a website since 1993 and a blog since 2001. In 2011 I founded La Fabbrica della Realtà, an innovation laboratory focusing on coaching, training, diversity & inclusion. La Fabbrica della Realtà is a queer-owned & operated business that strives to be inclusive in all its activities.


As a storytelling student, I dove deep into the process of story creation, writing, and scriptwriting. My passion for effective communication led me to create training programs and workshops on openness, diversity, storytelling, communication & presentation skills.


Over the years, I have nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero), and diversity & inclusion (OUT as YOU).

Business Storytelling for Scaleups & Corporates

I deliver engaging masterclasses, interactive workshops & 1:1 coaching to executives in top companies.

ABN Amro | AWS | Heineken | Hello Fresh | LinkedIn | Netflix | Vinted | Arte | Ergo | TravelPerk | SoundCloud | Relayr

Business Storytelling for Scientists & Engineers

I deliver scientific and technical communication workshops to universities, research institutes, scientific programs & engineering companies.

Humboldt University | Heidelberg University | Max Delbrück | Fonda | Heibrids | Clear Bio | Polaris

A storytelling workshop with multiple participants sitting in a circle

Pitch Doctor for Startups

I help individual startups craft the best investor & product pitches by collaborating with preeminent incubators, accelerators, and innovation networks.

Silicon Allee | Factory Berlin | Hyper Island | WordLift | HarBiz | The Do School | Giant Swarm | WikiRate | Infinit | Spaaan


Business Storytelling Masterclass

Go from 0 to 10 in 2 hours

A 120-minutes in-person or remote TED-style keynote presentation to reflect on your communication skills and work on your most pressing communication challenge.

In the masterclass, the teams learn a universal communication framework, reflect on developing audience-centric messages, and learn the structure of all business narratives.

Don’t take my word for it.

Here is what some of my clients had to say.

I delivered a Storytelling for Scientists workshop at the Max Delbrück Center for Molecular Medicine: “The workshop was very innovative and well structured, and brought to the surface challenges in scientific communication. […]  I would highly recommend it both as a team-building activity, as well as an introduction to a highly effective approach to science communication.”

Dr. Eirini Kouskoumvekaki

HEIBRiDS Project Manager, Max Delbrück Center for Molecular Medicine

I delivered a virtual event training to Sylwia’s team in 2021: “I would like to thank you on behalf of all my colleagues for very useful and inspirational training. It has really opened our minds and allowed to look at our events (and not only) from a different perspective. We will surely be putting into practice all we have learnt.”

Sylwia Miechurska

Events and Conferences Coordinator, Eumetsat

SJ is one of my many communication coaching clients: “Working with Matteo was precisely what I needed. He brings a high degree of vitality and a refreshing & reflective viewpoint to varied topics. He guides you to places you were too scared to visit, and he is an excellent companion in the journey to self-discovery. I can highly recommend coaching with Matteo and shifting perspective.


Senior Sales Director, SaaS Technology Solutions Company

I’ve never met Francois, but he’s followed one of my online courses: “[Business Storytelling] has already changed thoroughly the way I deliver my presentations. Guess what? I just arrived from a 3 hours presentation that made my audience fall from their chair. True story! People immediately signed up. After lunch I was confirmed to become their partner in sales development.”

Francois Laporte

Financial Consultant

I delivered a Business Storytelling Workshop to the client facing team: “Our presentation skills workshop was entertaining, powerful, and inspiring. Matteo was easygoing and adapted to the energy in the room very fast. We had never done something similar; We had never tested our soft skills and improved them with an external professional. My highlight? We analyzed and made parallelisms between presentation flows and how stories are crafted in the entertainment industry.”

Anna Planas

Design Lead, Silberpuls

Mari followed one of my Virtual Presentation Webinars: “Great webinar Matteo! You have a nice and charismatic presence which creates a pleasant learning environment. I’m now curious and eager to explore the tools and tips to level up my presentation skills and looking forward to applying them. I left the session feeling energized and empowered.”

Mari Leone

Program Manager, Hyper Island

Laura, a coach herself, is one of my many coaching clients: “There are several amazing elements of Matteo’s way of working. Among them the depth of his observations, the very deep specific expertise on the topics, the simplicity in his approach.”

Laura Marinelli

Professional Coach

Augusto followed one of my Virtual Presentation Webinars: “I wanted to thank you because yesterday’s webinar was really cool.

It’s been a long time since I’ve been able to follow a call (of 90 min!) without ever feeling the need to check my email or a newsfeed.
You rock!”

Augusto Pirovano

Co-Founder, Livello 7

I care for inclusion.

La Fabbrica della Realta is a queer owned & operated business that strives to be inclusive in all its activities.

Let’s take this to the next level.

Why Learning & Development Professionals Must Embrace Business Storytelling Today

Why Learning & Development Professionals Must Embrace Business Storytelling Today

In a rapidly changing business landscape, learning and development professionals must actively ensure that their organizations can adapt and evolve. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak and to start breaking boundaries with a powerful narrative to support their message.

02021 My Year In Review

02021 My Year In Review

02021 has been a surprisingly great year for me, one of the best of my life. Until they learn about semantic SEO (or read this review), I need to do my best to conquer the highest value keywords that can bring business to my website.

My Coming Out Matters To You

My Coming Out Matters To You

I came out as gay for the first time in 1991 to my best friends in Rome, Italy, when I was 14. As of today, in 2021, I have been coming...

In the last few years I’ve had the pleasure of working with Heineken, Ergo, SoundCloud, Vinted, Netflix, Warner Bros. Pictures, Panini, ARTE, WordLift and many others.

What are Matteo's certifications?

Obtained certifications

ICAgile Certified Professional – Agile Team Facilitation

ICAgile Certified Professional – Agile Coaching

Certifications in progress

AJ & SMART – Workshopper Master

AJ & SMART – Design Sprint

What is Business Storytelling

Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. Storytelling can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition the company amongst the competition.

The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.

Learn more.

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