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Hi, my name is Matteo Cassese, and I fix leaders.

I am an executive and founder coach, a professional speaker, and a mythmaker. As a queer nerd passionate about mythology, technology, tarot, fitness, nature, and cars, I bring a unique perspective to my work.

My superpower is creating a space for you to be vulnerable yet safe.

These are some of the companies I work with.

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In the past 2 decades, I’ve worked with professionals at top corporates, startups, and scaleups. 

To discover my coaching approach, watch my latest talk or read my manifesto.


Skills, strategies, or hard work usually solve business problems. When they don’t, the issue is internal, personal and emotional. My coaching helps you grow your confidence, improve decision-making, change your mindset, and tap into your full potential to build successful businesses and lasting achievements.


I guide you through discovering your ambitious vision, ensuring it’s genuine and rooted in your strengths. I help you express this vision effectively, seamlessly addressing business challenges (like sales, funding, or scaling) and personal challenges (confidence, fear, or scarcity). I then collect and organize all your stories under your brand and start building something bigger, a world for your customers to live in: a mythology.


I never set out to become a coach; you made me one. With experience in corporate roles (Warner Bros.), consulting (Netflix), and teaching (Unilink), I found my way to coaching thousands of individuals across various industries. To be the best coach in the world, I bring my true self to every encounter with you.

Where do we begin?

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When you run a company, something is always holding you back.

Make sure it’s not you.

I’m a coach with a superpower: I create a space for founders to be vulnerable yet safe. In this space, I work on:

  • Confidence and overconfidence;
  • Fear, anxiety, and decision making;
  • Resistance to change;
  • Money-related scarcity & abundance;
  • Conflict avoidance;
  • Burnout.

Running a company is hard. But it can feel easy. You decide.

It’s time you read my manifesto.


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Inspiring Keynote Talks

I deliver engaging keynote speeches at top conferences and to executives in top companies.

SXSW Interactive | Freelance Unlocked | Campus Party | Newthinking | Unicorns | WordPress Wordcamp | Travel Perk | Humboldt University | Heidelberg University | Max Delbrück | Fonda | Heibrids |

In-person retreats at myth maker farm

My top clients join me in the peace of my farm in Brandenburg for intensive coaching retreats.

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Online Coaching Journey

In between retreats, my clients enjoy a personalized coaching journey including an extensive library of past calls and training materials.

Don’t take my word for it.

Here is what some of my clients had to say.


Ray is one of the founders I coach inside myth maker: “Excruciatingly useful. It makes it super fun to do things and super fun to just be. I can really think out of the box. All people in positions of power should do this.”

Ray Tarantino

Founder, Forequest


Charly is one of the founders I coach inside myth maker: “A complete game-changer. I have never felt more fucking powerful. I felt like I could take on the world after our call. I felt like it was my narrative again. I felt like a new woman. It was amazing.”

Charly Machin

Founder, Driller Queens


Grazia, a coach herself, was in the audience of a recent keynote: “Your talk got that adrenaline in the audience too, as I was buzzing afterwards! You killed it on stage 👏💪 Absolutely loved the concept of living in a myth with all its related Lingo. Will start creating my myth too for me and my clients!”

Grazia Ravelli

Mindset & Performance Coach


Augusto followed one of my Online Webinars: “I wanted to thank you because yesterday’s webinar was really cool. It’s been a long time since I’ve been able to follow a call (of 90 min!) without ever feeling the need to check my email or a newsfeed. You rock!”

Augusto Pirovano

Co-Founder, Livello 7


Marc joined me at the myth maker farm for a retreat: “The experience was so good, it’s hard to put into words. A business retreat in the middle of a nature paradise setting with a zen family vibe. The networking and exchanges with like-minded entrepreneurs were so valuable. Matteo is the perfect host making sure our every needs were met, both in business and spirit.”

Marc Green

Founder, Maxilingual – TEDx Speaker


Jen joined me at the myth maker farm for a retreat: “A truly magical experience in the German countryside with a wonderful host. The farm is idyllic, the vintage cars are dreamy, the chance to talk about business with peers is priceless. Thank you Matteo.”

Jennifer Bishop

Founder, Bearskin – LinkedIn Guru


Katja is one of the founders I coach inside myth maker: “I never felt so connected with myself and my own decision-making. Yes, it was business coaching, but we discussed so much more than just business: our feelings, personalities, and values that ultimately influence our business decisions. I felt understood and not alone anymore.”

Katja Hamler

Founder, Urban Kiwi


Mari followed one of my Online Webinars: “Great webinar Matteo! You have a nice and charismatic presence which creates a pleasant learning environment. I left the session feeling energized and empowered.”

Mari Leone

Program Manager, Hyper Island


Rémy joined me at the myth maker farm for a retreat: “Here is my feedback on myth maker farm: it is a great experience. The food is marvelous, the cars incredible and there is this vibe where we can sit, relax and reflect on ourselves much more than anywhere else. For business owners, this place is a must. Thank you Matteo for you generosity and your ability to make people feel like home.”

Rémy Lach

Watercolor teacher, Business Consultant, YouTube Guru

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SJ is one of my many executive coaching clients: “Working with Matteo was precisely what I needed. He brings a high degree of vitality and a refreshing & reflective viewpoint to varied topics. He guides you to places you were too scared to visit, and he is an excellent companion in the journey to self-discovery. I can highly recommend coaching with Matteo and shifting perspective.“


Vice President – International Business, SaaS Technology Solutions Company

I’ve spoken at the following conferences:

Reeperbahn Festival, Tak Brzmi Miasto, SXSW Interactive, Campus Party, Newthinking, Unicorns, WordPress Wordcamp, Freelance Unlocked.

You’ve read about me on:

La Stampa, La Repubblica , Product Hunt, Launching Next, Startup Jungle, Mela Morsicata, The Perfect Job, and Italian Indie.

I care for inclusion.

La Fabbrica della Realta is a queer owned & operated business that strives to be inclusive in all its activities.

Let’s take this to the next level.

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