This article is an exercise in openness. It's not (merely) a way for me to show off what I achieved in 02019. And you're not supposed to...
02019: My Year in Review
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Business Storytelling: The Definitive Guide (2020 ready)
In this article you will learn everything you need to know about Business Storytelling. I'll be your guide. I've spent the last 20 years...
How To Setup Your Office, Desk and Computer For Maximum Productivity
Today I would like to share my very own productivity routine. I've refined it by reading about other people's working habits and I'm...
My Fully Customized Standing Desk Setup – Video
Why I created my perfect motorized standing desk and why I want you to have one too. Go get your own Integral Desk.
How to Market Your Movie With ZERO Budget
"How would I market a movie on no budget?" I got asked this question on Quora, and it got me thinking. What can a filmmaker (or a...
Integral Desk: the Standing Desk Made by a Geek and an Artist
Watch the video! Or if you would rather have the text version of this post, please read on. Enough with the IKEA mentality "I live...
Confessions of an Entertainment Marketing Consultant
A quick FAQ about stuff that consultants know and do, that maybe you would like to learn. Why should I bother reading this? Aren't...
02018 My Year in Review
If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017:...
SVOD Marketing: 5 Concepts That Can Propel Entertainment into the 21st Century
The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service...
Film Marketing: Is Hollywood Using Social Media Effectively?
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they...
All the Software You Need to Create Your Own Subscription Video On Demand Service
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help. In this post: all the SVOD software...
My Summer Road Trip to Motorheaven: Discovering Epic Cars, Manufacturing Titans and Living Legends
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won't need to move an...
Open Data Entertainment: the Best Data Sets Related to Cinema and TV
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it's an industry like any other. And the...
Entertainment Marketing Plan Template: Don’t Start From Scratch
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison....
Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting...
Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now....
2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my...
One office is not enough
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one of the...
THEMES
Communications
Business
Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services)....
Structure
Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns...
Learning
Learning is acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences and may involve synthesizing...
Maria Montessori
Maria Tecla Artemesia Montessori (August 31, 1870 – May 6, 1952) was an Italian physician and educator, a noted humanitarian and devout...
Workspace
The term workspace includes all the tools, objects including furniture and buildings that comprise the areas where work is done. Most...
Standing desk
A standing desk is a desk conceived for writing, reading, or working, while standing up or while sitting on a high stool. The term...
Consultant
A consultant (from Latin: consultare "to discuss") is a professional who provides professional or expert advice in a particular area such...
Subscription Video on Demand
The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service....
Video on demand
Video on demand (VOD) is a system which allow users to select and watch/listen to video content on demand. IPTV technology is often used...
Open data
Open data is the idea that some data should be freely available to everyone to use and republish as they wish, without restrictions from...
Marketing strategy
A marketing strategy shows how to bring a product/service to market by exposing data and assumptions, explaining the positioning and the...
Movie Business
The movie industry is a business ecosystem that brings together industrial (production, finalization), artistic (directing, acting), high...
Italy
Italy, officially the Italian Republic, is a unitary parliamentary republic in Southern Europe. To the north, it borders France,...
Warner Bros.
Warner Bros. also known as Warner Bros. Pictures is an American producer of film, television, and music entertainment. One of the major...
Social Media
Social media are a broad range of communication technologies that ease the creation and sharing of information through virtual communities...
Technological change
Technological change describes the process of invention, innovation and diffusion of technology. Change comes inevitably together with...
Entertainment
Entertainment has been the bread and butter of La Fabbrica della Realtà since its foundation. We value all cultural products equally, but...