This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won’t need to move an inch to travel and enjoy this unusual trip with me. I’m not just traveling…
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it’s an industry like any other. And the currency of modern business is often represented by data. With this post I’ve tried to sum…
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison. And all these aspects need to form a coherent document that you can present and share. You shouldn’t…
To get smarter… just listen How do busy people keep up to date, informed and entertained? The answer is simple: they use audio. They listen to audio content while they prepare breakfast, while they exercise or drive. They do it…
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the limit. Guess what? I’ve never felt that way when it comes to my office.…
Inside Hollywood Every day for the last 15 years I’ve been marketing a movie or a TV show. This month I want to focus on my work, that also happens to be my passion. To be successful, cultural products need…
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business have been impacted by digital disruption, but not as much and as quickly as…
How do you end 2017 in style? My favorite way is by writing an honest, transparent, all-encompassing review. It’s not about being overly ambitious about your new year’s resolutions. My review celebrates the year that passed, enumerates the accomplishments and…
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this idea from brilliant people like Patrick McKenzie, Nathan Barry and Dan Norris. You…
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you. While resisting each and every technological change and trying to remain exactly as…