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What’s In It For Me: The Key to Engaging Your Audience
You. This article has been written especially for you. In the relentless digital age, persuasion is 99% attention 1% inspiration. Without immediate engagement, your content is…
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Breaking Free from Fear of Public Speaking: The “You” Strategy
The Pitfalls of “I” and “We” in Communication Have you ever gotten sweaty palms in a meeting or on stage? If you have, I want to…
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Permission Granted: How to Gain Confidence in Communication
Have you ever felt stuck or unsure about speaking up, sharing your thoughts, or being your true self? We often blame the outside world for not…
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02022: Matteo’s Radically Honest Review
Welcome to my radically honest review of the 02022. You can find out what happened in the past eight years at these links: 02014, 02015, 02016,…
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Why Learning & Development Professionals Must Embrace Business Storytelling Today
In a rapidly changing business landscape, learning and development professionals must actively ensure that their organizations can adapt and evolve. The science of storytelling can be…
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Business Storytelling: The Definitive Guide (bonus inside)
In this article you will learn everything you need to know about Business Storytelling. The science of storytelling can be a powerful tool in the hands…
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In-Person Team Building Events During And After Covid
By Tommaso Lana and Matteo Cassese Social and emotional learning is at the core of a modern, equitable and inclusive society. For the past fifteen years,…
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02021 My Year In Review
02021 has been a surprisingly great year for me, one of the best of my life. Until they learn about semantic SEO (or read this review),…
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My Coming Out Matters To You
I came out as gay for the first time in 1991 to my best friends in Rome, Italy, when I was 14. As of today, in…
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How to Start a Presentation: Engage your Audience from the First Slide to the Last
I’ve been there: your presentation is due soon. Probably your boss is awaiting an update on an important project. Maybe your client is eager for your…
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Marketing Audit – The Definitive Guide (includes how-to and example template)
I will concentrate specifically on digital marketing audits and tell you everything I know. A marketing audit is a great opportunity to provide learning opportunities to…
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02020 My Year In Review
Every year since 02014, I’ve published an honest and public review of the year. A certain degree of fear is vital (wear your mask, wash your…
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Customized Training: How My Customers Taught Me To Stop Shouting
The trait most likely to bring you success in marketing is listening. Lucky me… My customers heard: “Matteo is open to be our coach, to be…
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20 Virtual Presentation Tips in Under 7 Minutes
Zoom-fatigue: spending time communicating in front of screens can be stressful. But it gets easier the more you feel confident, in control and at ease in…
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The Best Free Presentation Skills Training Resources Online (Definitive 2020 Guide)
We all struggle when it comes to presentations. Communicating clearly is generally a challenge. And presentations add to this daily challenge with their specific format, the…
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Every presentation is about change. Learn how to transform your audience.
“Every presentation worth doing has just one purpose. To make a change happen.” Seth Godin In my courses I use a lot of icons and this…
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How to Use Your Voice Effectively During Your Presentation – Part 32
When you are on stage, your voice is your main instrument, and the first thing you have to care about is that it reaches your…
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Timing a Presentation is Essential – Part 31
It happens to many presenters. They step on stage, and from that moment, they lose track of time. What they usually do is delegate time…
