I've been there: your presentation is due soon. Probably your boss is awaiting an update on an important project. Maybe your client is...
How to Start a Presentation: Engage your Audience from the First Slide to the Last
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Marketing Audit – The Definitive Guide (includes how-to and example template)
I will concentrate specifically on digital marketing audits and tell you everything I know. A marketing audit is a great opportunity to provide learning opportunities to your client, for instance, by organizing workshops, coaching and training classes in the areas that require improvement.
The Truth About Presentation & Public Speaking Coaching
Today, I want to take you behind the scenes, behind the closed doors where executive presentation and public speaking coaching happens....
02020 My Year In Review
Every year since 02014, I’ve published an honest and public review of the year. A certain degree of fear is vital (wear your mask, wash your hands, avoid indoor spaces, stay away from crowds), worrying about your loved ones is caring, but too much worry can also be paralyzing, In early March, as the pandemic was still scarcely understood in Europe, I was filled with anger: why were we doing nothing?
Open Training: How To Teach and Learn Anything Together With Your Clients
Open Training is a way to deliver training experiences for my clients, creating personalized training just for them. In this process, we get to know each other, run experiments, and solve real business problems. The outcome is better group dynamics, higher individual satisfaction, and immediate business results.
Customized Training: How My Customers Taught Me To Stop Shouting
The trait most likely to bring you success in marketing is listening. Lucky me… My customers heard: “Matteo is open to be our coach, to be on our side, to help us overcome the marketing, communication, and productivity issues we are facing right now.”
20 Virtual Presentation Tips in Under 7 Minutes
Zoom-fatigue: spending time communicating in front of screens can be stressful. But it gets easier the more you feel confident, in control...
The Best Free Presentation Skills Training Resources Online (Definitive 2020 Guide)
We all struggle when it comes to presentations. Communicating clearly is generally a challenge. And presentations add to this daily...
Every presentation is about change. Learn how to transform your audience.
"Every presentation worth doing has just one purpose. To make a change happen." Seth Godin In my courses I use a lot of icons and this is...
Sales Presentation Training: How to Transform a Dry Sales Presentation Into a Rich Sales Conversation
Have you ever sold anything while presenting? I'm serious. You are on stage, the spotlight is on you, you are talking. Can your client buy...
02019: My Year in Review
This article is an exercise in openness. It's not (merely) a way for me to show off what I achieved in 02019. And you're not supposed to...
Business Storytelling: The Definitive Guide (2021 ready)
In this article you will learn everything you need to know about Business Storytelling. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.
How To Setup Your Office, Desk and Computer For Maximum Productivity
Today I would like to share my very own productivity routine. I've refined it by reading about other people's working habits and I'm...
My Fully Customized Standing Desk Setup – Video
Why I created my perfect motorized standing desk and why I want you to have one too. Go get your own Integral Desk.
How to Market Your Movie With ZERO Budget
"How would I market a movie on no budget?" I got asked this question on Quora, and it got me thinking. What can a filmmaker (or a...
Integral Desk: the Standing Desk Made by a Geek and an Artist
Watch the video! Or if you would rather have the text version of this post, please read on. Enough with the IKEA mentality "I live...
Confessions of an Entertainment Marketing Consultant
A quick FAQ about stuff that consultants know and do, that maybe you would like to learn. Why should I bother reading this? Aren't...
02018 My Year in Review
If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017:...
THEMES
Marketing Audit
A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.
Rome, Italy
Rome is the capital of Italy.
Getting Things Done
Getting Things Done is a time-management method, described in a book of the same title by productivity consultant David Allen. It is often...
Product (business)
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called...
Identity (social science)
In psychology and sociology, identity is a person's conception and expression of their individuality or group affiliations. The concept is...
Business card
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a...
Business Storytelling
Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.
World Energy Council
The World Energy Council (WEC) is a global and inclusive forum for thought-leadership and tangible engagement with headquarters in London....
virtual presentation
Virtual Presentations are presentations where the presenters and the audience are separated. Webinars are a form of virtual...
Public speaking
Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or...
Body language
Body language is a form of mental and physical ability of human non-verbal communication, consisting of body posture, gestures, facial...
Posture (psychology)
In humans, posture can provide a significant amount of important information on nonverbal communication and emotional cues. Psychological...
Climax (narrative)
The climax (from the Greek word “κλῖμαξ” meaning “staircase” and “ladder”) or turning point of a narrative work is its point of highest...
Training
Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and...
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial...
Business
Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services)....
Structure
Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns...
Learning
Learning is acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences and may involve synthesizing...