Hi, my name is Matteo Cassese, and I’m a communication & business storytelling coach.

I help people gently overcome their blockers and communicate fluently in their personal and professional life.
I also help teams become tremendous storytellers, passionate problem solvers, and clear facilitators.

My experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix).

I’ve collected the most insightful stories from these experiences as case studies.

I’m a digital pioneer.

I have published a website since 1993 and a blog since 2001. In 2011 I founded La Fabbrica della Realtà, an innovation laboratory focusing on coaching, training, diversity & inclusion. La Fabbrica della Realtà is a queer-owned & operated business that strives to be inclusive in all its activities.

A storyteller

As a storytelling student, I dove deep into the process of story creation, writing, and scriptwriting. My passion for effective communication led me to create training programs and workshops on openness, diversity, storytelling, communication & presentation skills.

And an innovator at heart.

Over the years, I have nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero, Open Training), and diversity & inclusion (OUT as YOU).

I am active on my blog, and you can subscribe to my almost monthly newsletter.

I spoke at many conferences, including SXSW Interactive, Campus Party, Newthinking, Unicorns, Wordcamp. My experiments, thoughts, and ideas have been featured in press outlets such as: La Stampa, La Repubblica , and digital media such as Product Hunt, Launching Next, Startup Jungle, Mela Morsicata, The Perfect Job, and Italian Indie.

Some of my favorite public speaking appearances are available on YouTube.

I am particularly proud of these talks.

How social media can be applied to culture (in Italian), Intimacy vs. Openness deathmatch (in English), Blog like Hollywood (in Italian), Time to leave for Berghain – Sobering tales from a frontier called identity (in English).

Over the years, I have enjoyed sharing my ideas in the form of online videos. Here is a small selection: Business Storytelling Masterclass, 10 PresentationTips in 10 Minutes, Presentation Hero Training: Know Your Audience.

I live in the countryside near Berlin in an old farmhouse.

But you can also find me in Berlin, usually at Factory Berlin Görlitzer Park. Let’s get a tea or a beer together if you’re in town. Or go for a walk & talk in the nature reserve where I live.

My experience as an employee spans from an early ISP (Flashnet) to a web agency (Interact), a 3G telco (Ipse 2000), and a multinational entertainment company (Warner Bros. Pictures).

In my 7 years at Warner Bros. I have contributed to the production and distribution of more than 140 films.

During this time, I have also enjoyed teaching a course on Multimedia and Interactivity at the University of Palermo. I am a partner and collaborate with Link Campus University.

Planning, preparing, designing, and delivering presentations is one of my passions. You can sample my communication skills through my YouTube channel. For more information on my communication skills and business storytelling coaching and workshops please contact me.

I started my training & coaching business in 2011, and I am proud to present some great examples of my recent work as case studies.

In the past 10 years as a consultant, trainer, and coach, I’ve been advising multinational companies (Warner Bros., Sony, Netflix, Panini, Heineken, Ergo, LinkedIn, Arte), scaleups (Vinted, TravelPerk, SoundCloud) startups (WordLift), agencies (Xister Reply, SilberPuls).

I am especially proud of being one of leading experts in Business Storytelling: the missing methodology to get your organization to communicate fluently.

To learn more about my work history, explore the graphic below or look up my LinkedIn profile.

Please don’t take my word for it…