Wordlift #digitalmarketing

format case studies.004

Year: 2012
Client: Insideout 10
Service: Digital Marketing

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What

Wordlift is a wordpress plugin that lets you augment your content through semantic analysis and leads to better navigation, content understanding and SEO. Our job has been to support this open source project during the critical phase of beta testing and customer feedback.

Methodology

Wordlift needed a bridge between its deeply technical nature and the ease of use that is necessary to build adoption. To reach this Matteo Cassese acted as a Software Evangelist.

The software evangelist is neither a marketer nor a part of the technological team, it serves as a liaison between market needs and technological possibilities. His tools are reputation, one-to-one relationships, word of mouth.

Key benefits

Contribute the transition of Wordlift from 1.6 to 2.5 by managing the beta program.

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