If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017: welcome back. In any case, it’s great to share with you what happened in the…
02018 My Year in Review
SVOD Marketing: 5 Concepts That Can Propel Entertainment into the 21st Century
The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service in many territories, while Warner and Universal are also gearing up to launch their own video services. Consumers are…
Film Marketing: Is Hollywood Using Social Media Effectively?
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you. Resistance (to change) is futile While resisting each and every technological change and…
All the Software You Need to Create Your Own Subscription Video On Demand Service
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help. In this post: all the SVOD software platforms listed and rated for you. Start building your own Netflix style, Subscription Video on Demand…
My Summer Road Trip to Motorheaven: Discovering Epic Cars, Manufacturing Titans and Living Legends
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won’t need to move an inch to travel and enjoy this unusual trip with me. I’m not just traveling…
Open Data Entertainment: the Best Data Sets Related to Cinema and TV
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it’s an industry like any other. And the currency of modern business is often represented by data. With this post I’ve tried to sum…
Entertainment Marketing Plan Template: Don’t Start From Scratch
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison. And all these aspects need to form a coherent document that you can present and share. You shouldn’t…
Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the limit. Guess what? I’ve never felt that way when it comes to my office.…
Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business have been impacted by digital disruption, but not as much and as quickly as…
2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this idea from brilliant people like Patrick McKenzie, Nathan Barry and Dan Norris. You…