Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison. And all these aspects need to form a coherent document that you can present and share. You shouldn’t…
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the limit. Guess what? I’ve never felt that way when it comes to my office.…
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business have been impacted by digital disruption, but not as much and as quickly as…
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan going forward. I’ve stolen this idea from brilliant people like Patrick McKenzie, Nathan Barry and Dan Norris. You…
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from you. While resisting each and every technological change and trying to remain exactly as…
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one of the best locations in town. The office is airy, subtly and elegantly styled with…
My presentation training business has closed its doors. Shut. Forever. My foray into the “online course business” lasted 2 years. The course, marketing materials, and promotion cost me 13.200 euros plus my own labour. Over 2 years, the business made…
In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting from my business, my financial plan, continuing to what has given me joy and grief personally, diving into…
Puoi leggere questo articolo in italiano sul mio blog matteoc.com Intro: I’m not dumb. I’m just like you. I lost some money. Precisely 22.092,22 euros on my first startup. I’m not here to celebrate failure. I’m not here to brag…
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the making and life of motion pictures? The cinema industry is, after all, a fairly…