About La Fabbrica della Realtà

La Fabbrica della Realtà is an innovation laboratory with a strong focus on digital marketing of cultural and entertainment products. The ideas we develop are aimed at creative and cultural industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury. La Fabbrica della Realtà was founded by Matteo Cassese in 2011.

While at La Fabbrica we have a natural inclination for technology, we are also passionate humanists. We enjoy storytelling, philosophy and conscientious life hacks as much as the latest technological evolution. We strive to deliver empathetic solutions to people living in the real world, and always want the human aspect to be at the center of what we do.


When we meet established companies, we often translate our approach into the form of applied consulting services.

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Case Studies

We feel lucky that many companies have subscribed to our approach and have allowed us to tell the story of our interaction in the form of case studies.

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A new conversation

If you'd like to start a journey with La Fabbrica della Realtà, please get in touch.

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