About La Fabbrica della Realtà

La Fabbrica della Realtà is an innovation laboratory that revolves around people and ideas with a strong focus on digital marketing of cultural and entertainment products. The ideas we develop are aimed at generating self sustaining businesses through the practice of business innovation, startup company building and product design. La Fabbrica della Realtà was founded by Matteo Cassese in 2011.

At La Fabbrica della Realtà we are looking for repeatable business models that generate not only revenue, but happiness in end users. We are searching for services and products that care for people and respects them. We love to bootstrap new ventures, putting the expertise of the founders to work, before looking for external funding.

La Fabbrica della Realtà is a node in a wider network of companies and individuals that assume the roles of partners, co-founders, clients, designers, innovators and most importantly friends. These roles are not fixed and change with time as we evolve together and take on new shapes and forms.

While at La Fabbrica we have a natural inclination for technology, we are also passionate humanists. We enjoy storytelling, philosophy and conscientious life hacks as much as the latest technological gadget. We strive to deliver empathic solutions to people living in the real world, and always want the human aspect to be at the center of what we do.


When we meet established companies, we often translate our approach into the form of applied consulting services.

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Case Studies

We feel lucky that many companies have subscribed to our approach and have allowed us to tell the story of our interaction in the form of case studies.

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A new conversation

If you'd like to start a journey with La Fabbrica della Realtà, please get in touch.

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