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02018 My Year in Review

02018 My Year in Review

If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017:...

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2017 My Year in Review

2017 My Year in Review

Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my...

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One office is not enough

One office is not enough

  Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one...

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2016 My Year in Review

2016 My Year in Review

  In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting...

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2015 My Year in Review

2015 My Year in Review

In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here I am...

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THEMES

Marketing Audit

Marketing Audit

A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.

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Getting Things Done

Getting Things Done

Getting Things Done is a time-management method, described in a book of the same title by productivity consultant David Allen. It is often...

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Product (business)

Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called...

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Identity (social science)

Identity (social science)

In psychology and sociology, identity is a person's conception and expression of their individuality or group affiliations. The concept is...

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Business card

Business card

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a...

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Business Storytelling

Business Storytelling

Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.

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World Energy Council

World Energy Council

The World Energy Council (WEC) is a global and inclusive forum for thought-leadership and tangible engagement with headquarters in London....

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virtual presentation

virtual presentation

  Virtual Presentations are presentations where the presenters and the audience are separated. Webinars are a form of virtual...

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Public speaking

Public speaking

Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or...

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Body language

Body language

Body language is a form of mental and physical ability of human non-verbal communication, consisting of body posture, gestures, facial...

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Posture (psychology)

Posture (psychology)

In humans, posture can provide a significant amount of important information on nonverbal communication and emotional cues. Psychological...

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Climax (narrative)

Climax (narrative)

The climax (from the Greek word “κλῖμαξ” meaning “staircase” and “ladder”) or turning point of a narrative work is its point of highest...

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Training

Training

Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and...

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Sales

Sales

A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial...

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Business

Business

Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services)....

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Structure

Structure

Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns...

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Learning

Learning

Learning is acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences and may involve synthesizing...

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