BUSINESS STORYTELLING THE 2021 GUIDE
“BUSINESS STORYTELLING REFERS TO THE USE OF THE STORY STRUCTURE FOR THE PURPOSE OF INTERNAL AND EXTERNAL COMMUNICATION & COLLABORATION.”
CAN BE POWERFUL
in the context of corporate communication.
This relatively new car company has captured the imagination of thousands of people by calling their functionalities with evocative names like “Autopilot” and “Ludicrous mode”, polarizing with the speeches and acts of their founder Elon Musk.
WHAT'S BINGE WATCHING?
The streaming giant is using data from its users to generate interesting stories and introducing new concepts. Binge-watching was a consumer behavior observed among the platform data before becoming a global buzzword.
ONE MORE THING...
By leaving the best for last, Steve Jobs managed to end every presentation on a high note and hold the attention of the audience waiting for a final nugget.