The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Subscription Video on Demand allows users to choose what to watch while paying a flat fee. This fee, usually in the form of a monthly payment, represents a constant revenue stream for the provider. The recurring nature of the relationship creates a stronger bond with the consumer if compared with traditional VOD or TVOD services.

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