Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns and relationships of entities. This notion may itself be an object, such as a built structure, or an attribute, such as the structure of society.
I love highlighting how structure, especially storytelling structures like the three-act structure, can help us craft compelling marketing materials, write great articles, deliver great presentations or win sales pitches. The structures I mostly work with are storytelling structures that are at the core of any communication, presentation skills and public speaking activity. These structures come to life also during my business storytelling courses.