Movie Business

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hollywood sign 754875

hollywood sign 754875

The movie industry is a business ecosystem that brings together industrial (production, finalization), artistic  (directing, acting), high tech (special effects, cgi) and marketing (advertising, pr) talents.

The main purpose of the industry is to develop and exploit intellectual properties. This can be done by exploiting a movie on multiple channels (for example cinema, tv, home video, streaming), by creating collateral products around a single movie (action figures, merchandising, apparel) or by developing connected movies (so called franchises).

An artifact of the invention of the motion picture, the entertainment industry has thus expanded to the world of TV entertainment and today is strongly planted inside tech giants like Amazon and Netflix.

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