0
0
0
0
Seth Godin’s “No” and Kevin Kelly’s “Make customers as smart as you are” are precious guidance for whoever is in a service role with their customers. It’s important to provide more value in all our business relationships by being more clear and transparent – and “no” is very useful to be clear – and to transfer the most possible knowledge to our customers – even if it means that in the future he may not need us anymore since we have transferred all we know.