Matteo Cassese

I am a digital marketing consultant, presentation coach and entrepreneur. As a marketing expert I specialize in entertainment and culture. As a student of storytelling, I dove deep into the process of story creation, writing and script-writing. My passion for effective communication led me to create seminars and workshops on productivity, presentation skills and public speaking.

I’ve been loving the web from day one: in 1993 I was working as a Unix system administrator and a Web Developer. I’ve also been blogging and writing in various forms since 2001. Over the years I have nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), on digital identity (OUT as YOU), on education (Educazione Globale) and training (Presentation Hero).
Innovative ideas can take any form: my latest product is a solid wood standing desk.

I am active on my blog and you can subscribe to my almost monthly newsletter.

I’ve spoken at many conferences including SXSW Interactive, Campus Party, Newthinking, Unicorns, Wordcamp. My experiments, thoughts and ideas have been featured in press outlets such as: La Stampa, La Repubblica and on digital media such as Product Hunt, Launching Next, Startup Jungle, Mela Morsicata, The Perfect Job and Italian Indie.

Some of my favorite public speaking appearances are available on YouTube.

I am particularly proud of these talks

How social media can be applied to culture (in Italian), Intimacy vs Openness deathmatch (in English), Blog like Hollywood (in Italian), Time to leave for Berghain – Sobering tales from a frontier called identity (in English).

Over the years I have enjoyed sharing my ideas in the form of online videos. Here is a small selection: 10 Presentation Tips in 10 Minutes, My Fully Customized Standing Desk Setup, Presentation Hero Training: Know Your Audience.

I live in Berlin.

Let’s get a tea or a beer together if you’re in town.

My work experience as an employee spans from an early ISP (Flashnet), to a web agency (Interact), a 3G telco (Ipse 2000) and a multinational entertainment company (Warner Bros. Pictures).

In my 7 years at Warner Bros. I have contributed to the production and distribution of more than 140 films.

During this time I have also enjoyed teaching a course on Multimedia and Interactivity at the University of Palermo. I also occasionally collaborate with the Link Campus University.

Planning, preparing, designing and delivering presentations is one of my passions. You can sample my presentation skills through my YouTube channel. My presentations courses can be found in the Presentation Hero section of this website.

I have started my consulting business in 2011 and I am proud to be able to present some great examples of my recent work as case studies.

In the past 9 years as a consultant I’ve been advising multinational companies (Warner Bros., Sony, Netflix, Panini), startups (Soundcloud, WordLift), agencies (xister) and traditional companies (Poste Italiane).

You can also explore the graphic below or look up my profile on Linkedin for a more traditional curriculum.

Don’t take my word for it…

Paolo was my lead when I was consulting for Netflix: "Matteo played a pivotal role in setting up and launching our digital marketing strategy in the Italian market. His tailored approach and team building integration is unique in the consultancy world and makes him a unicorn in terms of fitting into a fast paced, innovative tech environment like Netflix."

Paolo Lorenzoni

Director Marketing Italy, Netflix

Maridé was my lead during a consulting gig for Panini: "The difference and the value added by La Fabbrica della Realtà is the willingness to share the strategy, by involving the client in all phases of the project and transferring know how. I recommend Matteo as an excellent guide to everyone who's getting serious about digital media."

Maridé Cipolletta

Content Manager & Special Projects Supervisor, Panini

 

Now the question is: what can I do for you?

Do you want a free 30 minute marketing consultation for your company or your project? Would you enjoy one of my effective presentation and storytelling workshops?

Get in touch to let me know.

Let's start a conversation. Get in touch!

 

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