Tutti contro tutti #socialmedia

format case studies.003

Year: 2013
Client: Warner Bros. Pictures Italia
Service: Social Media
Partners: Livia Patta
Production: La Fabbrica della Realtà

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What

A fun social media campaign for the directorial debut comedy Tutti contro tutti, from concept to execution.

Methodology

Starting from analyzing the picture, we developed the positioning and a specific editorial strategy on Facebook and Twitter. Our work went beyond implementing the posting plan, as we continuously developed specific creative assets in line with the tone and the target of the movie. Given the small footprint of the campaign our goal has been to connect with true, early fans and speak their language. This has lead to the generation of some early buzz around the picture.

Key benefits

A closely followed, tailor-made, always current social media campaign for a small Italian film that delivered a high level of engagement.

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