Il Disegno della Crescita #digitalmarketing

format case studies.005

Year: 2012
Client: Mario Ciaccia
Service: Digital Marketing
Partners: Maria Scoglio
Production: La Fabbrica della Realtà

What

Concept and production of the pilot video of an animated web series dedicated to explaining in clear language the complex world of infrastructures and transport. The video has been viewed 10K times.

Methodology

Starting from analyzing how politics communicates in Italy we have focused on an area of opportunity, a visual language and a distinct communication style.

Key benefits

The former Vice-Minister of Transport has positioned himself on the web uniquely and distinctively by delivering a clear, understandable message.

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