Client: Warner Bros. Pictures Italia
Service: Digital Marketing
An interactive, engaging game concept that helps players prepare to enter the world of “The Hunger Games” from Warner Bros. Pictures.
Brainstorming and campaign concept proposal. Selection of a socially enabled game. Development of the game concept and mechanics integrated with the social interaction mechanisms. Social media and PR promotional strategy, integration with key elements of the campaign.
A simple way to deliver to the audience the values, the characters, the atmosphere and the constant state of “alertness” that are at the core of the franchise.
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