Harry Potter 7 #marketingstrategy

harry potter 7 format case studies

Year: 2011
Client: Warner Bros. Pictures Italia
Service: Digital Marketing

What

A comprehensive analysis of the status of the property at the apex of its notoriety, a thorough strategic plan that puts into place all possible opportunities for Warner Bros..

Methodology

Analysis, research, scouting: to know what is present, what partnerships are possible. Market survey: to suggest placement and PR opportunities. Brainstorming: to provide fresh ideas to further the message.

Key benefits

A clear, thorough image of the landscape of opportunities to promote one of the most awaited films of all times.

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