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A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called...

In psychology and sociology, identity is a person's conception and expression of their individuality or group affiliations. The concept is...

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a...

Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.

  Virtual Presentations are presentations where the presenters and the audience are separated. Webinars are a form of virtual...

Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or...

Body language is a form of mental and physical ability of human non-verbal communication, consisting of body posture, gestures, facial...

In humans, posture can provide a significant amount of important information on nonverbal communication and emotional cues. Psychological...

The climax (from the Greek word “κλῖμαξ” meaning “staircase” and “ladder”) or turning point of a narrative work is its point of highest...

Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and...

A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial...

Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services)....

Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns...

Learning is acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences and may involve synthesizing...