Watch the video! Or if you would rather have the text version of this post, please read on. Enough with the IKEA mentality "I live...
Integral Desk: the Standing Desk Made by a Geek and an Artist
read more
BLOG
Confessions of an Entertainment Marketing Consultant
A quick FAQ about stuff that consultants know and do, that maybe you would like to learn. Why should I bother reading this? Aren't...
02018 My Year in Review
If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017:...
SVOD Marketing: 5 Concepts That Can Propel Entertainment into the 21st Century
The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service...
Film Marketing: Is Hollywood Using Social Media Effectively?
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they...
All the Software You Need to Create Your Own Subscription Video On Demand Service
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help. In this post: all the SVOD software...
My Summer Road Trip to Motorheaven: Discovering Epic Cars, Manufacturing Titans and Living Legends
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won't need to...
Movie Dataset: the 23 Best Data Sets Related to Cinema and TV
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it's an industry like any other. And the...
Entertainment Marketing Plan Template: Don’t Start From Scratch
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison....
Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting...
Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now....
2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my...
One office is not enough
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one...
7 Reasons Why You Shouldn’t Create an Online Course – From a Reformed Course Creator
My presentation training business has closed its doors. Shut. Forever. My foray into the “online course business” lasted 2 years. The...
2016 My Year in Review
In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting...
The 6 lessons on entrepreneurship I learned losing 22.092,22 euros on my first startup
Puoi leggere questo articolo in italiano sul mio blog matteoc.com Intro: I’m not dumb. I’m just like you. I lost some money. Precisely...
Social Hollywood: how social media changed showbiz forever
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the...
2015 My Year in Review
In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here I am...
THEMES
story arc
A story arc is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips,...
Sales Pitch
In selling technique, a sales presentation (or sales pitch) is a line of talk that attempts to persuade someone or something, with a...
keynote
A keynote in literature, music, or public speaking is a talk that establishes the main underlying theme. In corporate or commercial...
talks
Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from...
Coaching
Coaching is training or development in which a person called a "coach" supports a learner in achieving a specific personal or professional...
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"),...
diversity
Multiculturalism refers to the historical evolution of cultural diversity within a jurisdiction, incarnated by its selection policies and...
come out
Coming out of the closet, or simply coming out, is a figure of speech for lesbian, gay, bisexual, transgender and asexual LGBT+ people's...
LGBTQ
LGBT is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the term is an adaptation of the...
Marketing Audit
A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.
Rome, Italy
Rome is the capital of Italy.
Getting Things Done
Getting Things Done is a time-management method, described in a book of the same title by productivity consultant David Allen. It is often...
Product (business)
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called...
Identity (social science)
In psychology and sociology, identity is a person's conception and expression of their individuality or group affiliations. The concept is...
Business card
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a...
Business Storytelling
Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.
World Energy Council
The World Energy Council (WEC) is a global and inclusive forum for thought-leadership and tangible engagement with headquarters in London....
virtual presentation
Virtual Presentations are presentations where the presenters and the audience are separated. Webinars are a form of virtual...