The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service...
SVOD Marketing: 5 Concepts That Can Propel Entertainment into the 21st Century
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Film Marketing: Is Hollywood Using Social Media Effectively?
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they...
All the Software You Need to Create Your Own Subscription Video On Demand Service
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help. In this post: all the SVOD software...
My Summer Road Trip to Motorheaven: Discovering Epic Cars, Manufacturing Titans and Living Legends
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won't need to...
Movie Dataset: the 23 Best Data Sets Related to Cinema and TV
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it's an industry like any other. And the...
Entertainment Marketing Plan Template: Don’t Start From Scratch
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison....
Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting...
Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now....
2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my...
One office is not enough
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one...
7 Reasons Why You Shouldn’t Create an Online Course – From a Reformed Course Creator
My presentation training business has closed its doors. Shut. Forever. My foray into the “online course business” lasted 2 years. The...
2016 My Year in Review
In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting...
The 6 lessons on entrepreneurship I learned losing 22.092,22 euros on my first startup
Puoi leggere questo articolo in italiano sul mio blog matteoc.com Intro: I’m not dumb. I’m just like you. I lost some money. Precisely...
Social Hollywood: how social media changed showbiz forever
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the...
2015 My Year in Review
In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here I am...
A naming trick that every freelancer should know
Freelancers deal with rejection all the time. Their ideas are debated, evaluated and - more often than not - refused. In this...
An unexpected social trick I learned running out of business cards at the worst time
Shit happens. I was on the eve of an important conference. I had spend good money, out of my own pocket, to purchase a ticket, travel and...
Micro-preneurs, Super-powers
Sorry Elon, see ya Sergey, bye Zuck: the real super heroes of the startup world are micropreneurs. The startup world is full of dangerous...
THEMES
Workspace
The term workspace includes all the tools, objects including furniture and buildings that comprise the areas where work is done. Most...
Standing desk
A standing desk is a desk conceived for writing, reading, or working, while standing up or while sitting on a high stool. The term...
Consultant
A consultant (from Latin: consultare "to discuss") is a professional who provides professional or expert advice in a particular area such...
Subscription Video on Demand
The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service....
Video on demand
Video on demand (VOD) is a system which allow users to select and watch/listen to video content on demand. IPTV technology is often used...
Open data
Open data is the idea that some data should be freely available to everyone to use and republish as they wish, without restrictions from...
Marketing strategy
A marketing strategy shows how to bring a product/service to market by exposing data and assumptions, explaining the positioning and the...
Movie Business
The movie industry is a business ecosystem that brings together industrial (production, finalization), artistic (directing, acting), high...
Italy
Italy, officially the Italian Republic, is a unitary parliamentary republic in Southern Europe. To the north, it borders France,...
Warner Bros.
Warner Bros. also known as Warner Bros. Pictures is an American producer of film, television, and music entertainment. One of the major...
Social Media
Social media are a broad range of communication technologies that ease the creation and sharing of information through virtual communities...
Technological change
Technological change describes the process of invention, innovation and diffusion of technology. Change comes inevitably together with...
Entertainment
Entertainment has been the bread and butter of La Fabbrica della Realtà since its foundation. We value all cultural products equally, but...
Netflix
Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 125...
Productivity
Productivity is a measurement of the efficiency of production. This elusive metric is part of the everyday lingo because it's one of the...
Storytelling
Storytelling: a definition Storytelling is an often misunderstood topic. Yet a construct that we all use daily, both in our personal and...
Presentations
Presentations: a definition Presentations are an essential part of communicating both inside and outside a company. Presentations can be...
