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02018 My Year in Review

02018 My Year in Review

If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017:...

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2017 My Year in Review

2017 My Year in Review

Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my...

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One office is not enough

One office is not enough

  Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one...

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2016 My Year in Review

2016 My Year in Review

  In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting...

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2015 My Year in Review

2015 My Year in Review

In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here I am...

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THEMES

story arc

A story arc is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips,...

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Sales Pitch

In selling technique, a sales presentation (or sales pitch) is a line of talk that attempts to persuade someone or something, with a...

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keynote

A keynote in literature, music, or public speaking is a talk that establishes the main underlying theme. In corporate or commercial...

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talks

Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from...

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Coaching

Coaching is training or development in which a person called a "coach" supports a learner in achieving a specific personal or professional...

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Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"),...

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diversity

Multiculturalism refers to the historical evolution of cultural diversity within a jurisdiction, incarnated by its selection policies and...

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come out

Coming out of the closet, or simply coming out, is a figure of speech for lesbian, gay, bisexual, transgender and asexual LGBT+ people's...

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LGBTQ

LGBT is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the term is an adaptation of the...

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Marketing Audit

Marketing Audit

A Marketing Audit is a thorough observation, evaluation, and analysis of all the marketing environments of a brand, a product, or a whole company. The final purpose of an audit is to identify areas of improvement, provide insights and recommend solutions.

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Getting Things Done

Getting Things Done

Getting Things Done is a time-management method, described in a book of the same title by productivity consultant David Allen. It is often...

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Product (business)

Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called...

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Identity (social science)

In psychology and sociology, identity is a person's conception and expression of their individuality or group affiliations. The concept is...

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Business card

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a...

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Business Storytelling

Business Storytelling

Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration and marketing. The science of storytelling can be a powerful tool in the hands of business people, as it empowers them to transcend the confines and tropes typical of business speak, and to start breaking boundaries with a powerful narrative to support their message.

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World Energy Council

World Energy Council

The World Energy Council (WEC) is a global and inclusive forum for thought-leadership and tangible engagement with headquarters in London....

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virtual presentation

virtual presentation

  Virtual Presentations are presentations where the presenters and the audience are separated. Webinars are a form of virtual...

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