An open letter to Seth Godin: let’s save the world from bad presentations

Written by Matteo Cassese


Dear Seth,

a few months ago I started looking for an affordable, comprehensive, interactive, non-salesy presentation course to send to potential speakers of a meetup that I organize. Couldn’t find one. So I created my own.

Presentation Hero is the best possible online training course for presentations and public speaking. It collects the best storytelling advice (I used to be a story analyst for a big Hollywood studio), the best presentation structure advice (based on 10+ years of presentation experience), the best design advice (gleaned from top-notch presentations, keynotes and talks), and the best possible delivery and public speaking advice (written mostly with the introverts in mind).

Presentation Hero is:

  • practical, easy to understand and actionable: every single lesson can be applied in practice
  • speedy, concise and compact: I don’t want to waste anybody’s time watching long presentations
  • in-depth, effective and universal: the principles can be applied by anyone to any kind of presentation
  • contemporary, interactive and fun: it comes in the form of short animated videos matched with a podcast version, related reading, quizzes, etc…

My masters are Joseph Campbell, Edward Tufte, Larry Lessig, Guy Kawasaki, Garr Reynolds, Nancy Duarte, and you, Seth Godin. What I’ve learned through my journey with these people is deeply reflected in what I’m doing at my brand new school the Presentation Hero Academy. Presentation Hero is one of the courses available there.

I need the support of a thought leader like yourself to get enough traction for my venture, and I’d love it if you’d sample the materials, it takes less than 2 minutes. Getting better at presenting is like getting more exercise. We all know we should be doing it, but the couch is much more comfortable. Can you help me give a push to the couch potatoes that are wasting time instead of improving their presentations skills? You’ve been saying it for so long, now it’s time to act.

Do you feel like helping me save the world from bad presentations?

Thank you very much for your time,


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Save your peers from bad presentations

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Who is Matteo Cassese?

Hi! I’m a marketing consultant and an enthusiastic entrepreneur with experience working for multinational companies (Warner Bros.), teaching at a university (Link Campus University), and consulting for entertainment companies (Netflix). I’m a scholar of storytelling and have dug deep into screenwriting techniques, mythology, and trans-media narratives. This passion is translated in the simple structure template that you get in all my courses. In my free time I enjoy driving cars (fast).

“If you’re gearing up for your next pitch and you’re not already using Presentation Hero, you either are a genius or… you’re doing it all wrong.”

Andrea Volpini

Founder & CEO, Wordlift

“[Presentation Hero] has already changed thoroughly the way I deliver my presentations. Guess what? I just arrived from a 3 hours presentation that made my audience fall from their chair. True story! People immediately signed up. After lunch I was confirmed to become their partner in sales development.”

Francois Laporte

Financial Consultant

“Incorporating Presentation Hero into my Public Speaking class yielded tangible results in the quality of my students’ presentations. From planning to slide creation to delivery, Presentation Hero guided students through the entire process with accessible videos and a well-founded theoretical framework.”


Professor, John Cabot University

“In collaboration with Matteo we are able to develop presentations for our clients with a proven methodology. It gives us a firm structure through which we create better, engaging presentations. What’s more; our clients become better, more confident presenters themselves!”

Roelof Hengst

Partner, Winning by Design

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