Hi, my name is Matteo Cassese, and I’m a digital marketer, coach, and entrepreneur. I provide training and coaching to individuals, established companies and startups.

My experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix). I’ve collected the most insightful stories from these experiences as case studies.


I have published a website since 1993 and a blog since 2001. In 2011 I founded La Fabbrica della Realtà, an innovation laboratory focusing on digital marketing, coaching & training, diversity & inclusion.


As a storytelling student, I dove deep into the process of story creation, writing and script-writing. My passion for effective communication led me to create seminars and workshops on digital marketing, productivity, diversity and presentation skills.


Over the years I have nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero, Open Training) and diversity & inclusion (OUT as YOU).

Pick your ideal blend of coaching and training.

Open Training

Learn while you work

Open Training

Open Training is business, marketing & productivity training that addresses immediate issues your team faces by developing experiential & customized training programs.

Marketing Audit

Gain a deeper understanding of your marketing data to develop a stronger brand, better campaigns, and a more engaging website. Let me give you a sharp picture of your marketing efforts, emphasising forward-thinking solutions.

Presentation Hero

Everyone deserves to be an excellent speaker

Virtual Presentation Skills

Upgrade your old presentations and communicate effectively on Zoom, and Google Meets. Learn the tricks of the trade and create the full-on production your audience deserves.

Business Storytelling

Go to the heart of storytelling and learn how to craft business narratives that inform, engage and persuade. Connect with your colleagues, customers, and the C-suite through a skillset that has evolved through the millennia.


Coming out belongs everywhere.

OUT at Work

OUT as YOU unleashes the power of coming out inside any organization through inclusive communication, presentation, storytelling, and marketing training & coaching.

Don’t take my word for it.

Here is what some of my colleagues, students and clients had to say.

Paolo was my lead when I consulted for Netflix: “Matteo played a pivotal role in setting up and launching our digital marketing strategy in the Italian market. His tailored approach and team building integration is unique in the consultancy world and makes him a unicorn in terms of fitting into a fast-paced, innovative tech environment like Netflix.”

Paolo Lorenzoni

Director Marketing Italy, Netflix

I’ve never met Francois, but he’s followed one of my online courses: “[Presentation Hero] has already changed thoroughly the way I deliver my presentations. Guess what? I just arrived from a 3 hours presentation that made my audience fall from their chair. True story! People immediately signed up. After lunch I was confirmed to become their partner in sales development.”

Francois Laporte

Financial Consultant

Maridé was my lead during a consulting gig for Panini: “The difference and the value added by La Fabbrica della Realtà is the willingness to share the strategy, by involving the client in all phases of the project and transferring know-how. I recommend Matteo as an excellent guide to everyone who’s getting serious about digital media.”

Maridé Cipolletta

Content Manager & Special Projects Supervisor, Panini

I’ve worked together with Barbara at Warner Bros. for many years: “Matteo is an extremely skilled and brilliant manager in the entertainment and movie business. His expertise covers both the new media and marketing fields. He is hard working, loyal, very bright and a pleasure to work with. I would recommend Matteo for any position that requires responsibility, quick problem solving, and independent action.”

Barbara Bozzi

Senior Marketing Manager Theatrical Media, Warner Bros.

We care for inclusion and sustainability.

La Fabbrica della Realta is a gay owned & operated business that strives to be inclusive in all its activities. We are developing an environmental sustainability strategy to go beyond carbon offsets.

Let’s take this to the next level.

02021 My Year In Review

02021 My Year In Review

02021 has been a surprisingly great year for me, one of the best of my life. Until they learn about semantic SEO (or read this review), I need to do my best to conquer the highest value keywords that can bring business to my website.

My Coming Out Matters To You

My Coming Out Matters To You

I came out as gay for the first time in 1991 to my best friends in Rome, Italy, when I was 14. As of today, in 2021, I have been coming...

In the last few years I’ve had the pleasure of working with Netflix, Warner Bros. Pictures, Panini, ARTE, Sony, WordLift and many others.

Who is Matteo Cassese?

Matteo is a digital marketer, coach, and entrepreneur. As a marketing expert, he specializes in entertainment and culture. As a storytelling student, he dove deep into the process of story creation, writing and script-writing. His passion for effective communication led me to create seminars and workshops on productivity, presentation skills and public speaking.

What is Presentation Hero?

Presentation Hero teaches you how to structure your discourse and your presentation thanks to a universal blueprint that will help you create successful sales presentations, develop inspiring and engaging conference talks and keynotes. It will also aid you when you’re presenting to your peers, colleagues, vendors, or when you are structuring training presentations, and even remote presentations or webinars.

You will learn how to design your presentation using any presentation software. Behind Presentation Hero lies a process that will help you spend less time in front of the computer preparing your slides and more productive time thinking about engaging your audience best.

Finally, Presentation Hero will teach you how to deliver your presentation to your audience in the most effective way. Presentation Hero will help you find your voice and your path to success in presentation structure, design, and delivery.


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