I came out as gay for the first time in 1991 to my best friends in Rome, Italy, when I was 14. As of today, in 2021, I have been coming...
Hi, my name is Matteo Cassese, and I’m a digital marketer, coach, and entrepreneur. I provide training and coaching to individuals, established companies and startups.
My experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix). I’ve collected the most insightful stories from these experiences as case studies.
DIGITAL PIONEER
I have published a website since 1993 and a blog since 2001. In 2011 I founded La Fabbrica della Realtà, an innovation laboratory focusing on digital marketing, coaching & training, diversity & inclusion.
STORYTELLER
As a storytelling student, I dove deep into the process of story creation, writing and script-writing. My passion for effective communication led me to create seminars and workshops on digital marketing, productivity, diversity and presentation skills.
INNOVATOR
Over the years I have nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero, Open Training) and diversity & inclusion (OUT as YOU).
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Pick your ideal blend of coaching and training.
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Open Training
Learn while you work
Open Training
Open Training is business, marketing & productivity training that addresses immediate issues your team faces by developing experiential & customized training programs.
Marketing Audit
Gain a deeper understanding of your marketing data to develop a stronger brand, better campaigns, and a more engaging website. Let me give you a sharp picture of your marketing efforts, emphasising forward-thinking solutions.
Presentation Hero
Everyone deserves to be an excellent speaker
Virtual Presentation Skills
Upgrade your old presentations and communicate effectively on Zoom, and Google Meets. Learn the tricks of the trade and create the full-on production your audience deserves.
Business Storytelling
Go to the heart of storytelling and learn how to craft business narratives that inform, engage and persuade. Connect with your colleagues, customers, and the C-suite through a skillset that has evolved through the millennia.
OUT as YOU
Coming out belongs everywhere.
OUT at Work
OUT as YOU unleashes the power of coming out inside any organization through inclusive communication, presentation, storytelling, and marketing training & coaching.
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Don’t take my word for it.
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Here is what some of my colleagues, students and clients had to say.
Paolo was my lead when I consulted for Netflix: “Matteo played a pivotal role in setting up and launching our digital marketing strategy in the Italian market. His tailored approach and team building integration is unique in the consultancy world and makes him a unicorn in terms of fitting into a fast-paced, innovative tech environment like Netflix.”
I’ve never met Francois, but he’s followed one of my online courses: “[Presentation Hero] has already changed thoroughly the way I deliver my presentations. Guess what? I just arrived from a 3 hours presentation that made my audience fall from their chair. True story! People immediately signed up. After lunch I was confirmed to become their partner in sales development.”
Maridé was my lead during a consulting gig for Panini: “The difference and the value added by La Fabbrica della Realtà is the willingness to share the strategy, by involving the client in all phases of the project and transferring know-how. I recommend Matteo as an excellent guide to everyone who’s getting serious about digital media.”
I’ve worked together with Barbara at Warner Bros. for many years: “Matteo is an extremely skilled and brilliant manager in the entertainment and movie business. His expertise covers both the new media and marketing fields. He is hard working, loyal, very bright and a pleasure to work with. I would recommend Matteo for any position that requires responsibility, quick problem solving, and independent action.”
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We care for inclusion and sustainability.
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La Fabbrica della Realta is a gay owned & operated business that strives to be inclusive in all its activities. We are developing an environmental sustainability strategy to go beyond carbon offsets.
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Let’s take this to the next level.
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How to Start a Presentation: Engage your Audience from the First Slide to the Last
I've been there: your presentation is due soon. Probably your boss is awaiting an update on an important project. Maybe your client is...
Marketing Audit – The Definitive Guide (includes how-to and example template)
I will concentrate specifically on digital marketing audits and tell you everything I know. A marketing audit is a great opportunity to provide learning opportunities to your client, for instance, by organizing workshops, coaching and training classes in the areas that require improvement.
The Truth About Presentation & Public Speaking Coaching
Today, I want to take you behind the scenes, behind the closed doors where executive presentation and public speaking coaching happens....
02020 My Year In Review
Every year since 02014, I’ve published an honest and public review of the year. A certain degree of fear is vital (wear your mask, wash your hands, avoid indoor spaces, stay away from crowds), worrying about your loved ones is caring, but too much worry can also be paralyzing, In early March, as the pandemic was still scarcely understood in Europe, I was filled with anger: why were we doing nothing?
Open Training: How To Teach and Learn Anything Together With Your Clients
Open Training is a way to deliver training experiences for my clients, creating personalized training just for them. In this process, we get to know each other, run experiments, and solve real business problems. The outcome is better group dynamics, higher individual satisfaction, and immediate business results.
In the last few years I’ve had the pleasure of working with Netflix, Warner Bros. Pictures, Panini, ARTE, Sony, WordLift and many others.
Who is Matteo Cassese?
Matteo is a digital marketer, coach, and entrepreneur. As a marketing expert, he specializes in entertainment and culture. As a storytelling student, he dove deep into the process of story creation, writing and script-writing. His passion for effective communication led me to create seminars and workshops on productivity, presentation skills and public speaking.
What is Presentation Hero?
Presentation Hero teaches you how to structure your discourse and your presentation thanks to a universal blueprint that will help you create successful sales presentations, develop inspiring and engaging conference talks and keynotes. It will also aid you when you’re presenting to your peers, colleagues, vendors, or when you are structuring training presentations, and even remote presentations or webinars.
You will learn how to design your presentation using any presentation software. Behind Presentation Hero lies a process that will help you spend less time in front of the computer preparing your slides and more productive time thinking about engaging your audience best.
Finally, Presentation Hero will teach you how to deliver your presentation to your audience in the most effective way. Presentation Hero will help you find your voice and your path to success in presentation structure, design, and delivery.