How to Design Your Slides Starting from Your Audience – Part 18

Written by Matteo Cassese

We have to go back to our audience, because we are creating slides for them, thus we have to please them with our visuals. We don’t have to create something that we like.

How do we do that?

First of all, we have to look at our material through their eyes, we have to imagine what they would perceive when they look at our presentation. Will our slides look familiar to them? Or will they look a little bit foreign but still quite interesting? Or will they look shocked in front of our slides because they’re too foreign?

We have a lot of visuals at our disposal. Text can drive a lot of meaning, and it’s one of my favorite visuals ever. But photos and illustrations can drive emotion, so they’re truly powerful and you can use them in your presentations because they have really high bandwidth. Diagrams can be great if you want to clarify a concept, and charts and maps can display a lot of information, a lot of hard information visually in a very simple way.

You also have a great range of styles to choose from. And there’s not a lot that goes into setting a tone through styles. So, consider all of your material with the eyes of your audience.

Summary:

  • Always keep your audience in mind when designing.

Seminars and Workshops

We provide presentation skills training courses that help you convey a clear message, organize your thoughts, lay out your slides, and deliver a TED-level presentation.

Donate and support Presentation Hero!

If you’ve found this content useful or used it in a corporate environment feel free to make a donation. Choose the amount that feels right for you.

Grab our special offer!

We provide presentation skills training courses that help you convey a clear message, organize your thoughts, lay out your slides, and deliver a TED-level presentation.

Browse recent course lessons

How to Overcome Fear of Public Speaking – Part 37

How to Overcome Fear of Public Speaking – Part 37

 Presentations are a scary thing. I’m scared every time I have to do one to one person, to 10 people, to...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Who is Matteo Cassese?

Hi! I’m a marketing consultant and an enthusiastic entrepreneur with experience working for multinational companies (Warner Bros.), teaching at a university (Link Campus University), and consulting for entertainment companies (Netflix). I’m a scholar of storytelling and have dug deep into screenwriting techniques, mythology, and trans-media narratives. This passion is translated in the simple structure template that you get in all my courses. In my free time I enjoy driving cars (fast).

I still have questions

10 + 2 =

I want to redeem my free 30 minutes consultation

Get the DEFINITIVE Presentation Cheat Sheet

Get the DEFINITIVE Presentation Cheat Sheet

Signup below to instantly receive the best presentation shortcuts and tricks for Mac and PC. Use the most useful & advanced features of PowerPoint and Keynote.

Print this PDF & keep it handy while presenting.

You have Successfully Subscribed!

Pin It on Pinterest

Share This