We have to go back to our audience, because we are creating slides for them, thus we have to please them with our visuals. We don’t have to create something that we like.
How do we do that?
First of all, we have to look at our material through their eyes, we have to imagine what they would perceive when they look at our presentation. Will our slides look familiar to them? Or will they look a little bit foreign but still quite interesting? Or will they look shocked in front of our slides because they’re too foreign?
We have a lot of visuals at our disposal. Text can drive a lot of meaning, and it’s one of my favorite visuals ever. But photos and illustrations can drive emotion, so they’re truly powerful and you can use them in your presentations because they have really high bandwidth. Diagrams can be great if you want to clarify a concept, and charts and maps can display a lot of information, a lot of hard information visually in a very simple way.
You also have a great range of styles to choose from. And there’s not a lot that goes into setting a tone through styles. So, consider all of your material with the eyes of your audience.
- Always keep your audience in mind when designing.