A fun social media campaign for the directorial debut comedy Tutti contro tutti, from concept to execution.
Starting from analyzing the picture, we developed the positioning and a specific editorial strategy on Facebook and Twitter. Our work went beyond implementing the posting plan, as we continuously developed specific creative assets in line with the tone and the target of the movie. Given the small footprint of the campaign our goal has been to connect with true, early fans and speak their language. This has lead to the generation of some early buzz around the picture.
A closely followed, tailor-made, always current social media campaign for a small Italian film that delivered a high level of engagement.
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