Pacific Rim #socialmedia

pacific rim case study.007
Year: 2013
Client: Warner Bros. Pictures Italia
Service: Social Media

What

An action plan aimed at remixing, re-contextualizing, suggesting, reminding, interlinking Pacific Rim with popular culture.

Methodology

Implant the theme, the story, the ambiance, the spirit, the culture, the imaginary of the movie in established and emerging social networks.

By concentrating the activity on the less heavily marketed spaces we increased our effectiveness.

By crossing over to the “unofficial” space we were able to have “creative license” to go beyond the limitation of approved materials, working with techniques such as the remix, the juxtaposition, the hyperbole.

Starting from a deep analysis of the story and the themes of the film we agreed with the client on 7 overarching themes to be expanded over the course of more than 2 months of campaign on 9 social channels.

The selection of the social spaces where the action plan has been present has been critical in ensuring its effectiveness. Established social networks such as Tumblr and Pinterest have ensured the capacity to spread, specialized social networks such as Storify and Vine have made sure that we tell the story from different points of view. New social tools like Qwiki, Flowboard, Dio have provided a fresh perspective and allowed to create great, high quality materials to spread on other social networks.

Key benefits

700+ tailor made materials produced and shared. 9 social channels of which 6 totally new for the cinema market. A sophisticated, focused activity centered around the passion that stems from the world created by Guillermo Del Toro.

Related pages:
Social Media

Go back to: Case Studies

Let's start a conversation. Get in touch!

Become a better presenter today!
Get exclusive presentation tips and techniques directly in your inbox courtesy of PRESENTATION HERO!
Presentation Hero will never, ever spam you. We respect your data in the best possible way.
Download PDF
Enter your email below to instantly download the pdf file of From Consulting to Productising - Follow the money... and the meaning. You will also be subscribed to a low traffic email list about presentations.
preview cover.001
* we never share your e-mail with third parties.
Become a Better Presenter. Today!
Every two weeks you will receive a personal, insightful email on presentations from me personally.
Your Information will never be shared with any third party.
Get all the cards now!
You will receive all the cards via email for free. You will also signup to a low traffic email list.
Your Information will never be shared with any third party.
Want more presentation tips and techniques?
Sign up to Presentation Hero right now!
Every two weeks you will receive a personal, insightful email on presentations from me personally.
These emails will include: presentation tips & advice, free exclusive videos, invite only webinars, bonus content, special deals & discounts on Presentation Hero training and much more!
Did I mention it's completely free?
Your Information will never be shared with any third party.
Learn how to storytell like a pro!
Signup below to instantly receive the Presentation Storytelling Toolbox totally free!
  • A powerful blueprint useful for any presentation
  • Flexible tools to craft your story like a pro
  • A full video explanation, like a mini course
  • The whole theory in an easy to follow presentation
* we never share your e-mail with third parties.
DOWNLOAD FREE CHECKLIST!
Learn how to best answer the 16 key questions you must answer when you prepare a talk or a presentation.
* We hate spam and never share your details.
BECOME A PRESENTATION HERO!
hero presentation
Download and keep all the shortcuts!
Signup below to instantly receive the definitive presentation cheat sheet
  • Mac and Pc tips, tricks & shortcuts
  • Use the most useful & advanced features of PowerPoint and Keynote
  • Print this pdf & keep it handy while presenting
* we never share your e-mail with third parties.
hero presentation
Download the routine that will save you from fear of public speaking
Enter your email below to instantly receive the 15 things to do 15 minutes before an important presentation
  • 15 simple gestures & habits that can help you count down to your next presentation with less anxiety and better preparedness.
  • Keep and print this checklist. Have it handy next time your presenting
* we never share your e-mail with third parties.
hero presentation
Download the extended post!
Signup below to instantly receive the extended edition of the guide to the bird's eye view in Prezi
  • More examples
  • Better explanation of the cinematic technique
  • Save and keep the full post in PDF
* we never share your e-mail with third parties.
hero presentation
Download KNOW YOUR AUDIENCE
Enter your email below to instantly receive the slides of the first lesson of the Presentation Hero Training for free
* we never share your e-mail with third parties.
Besides instantly getting the slides you will be signing up to a low traffic mailing list focused strictly on presentations and public speaking. You will receive an informative email every few weeks.
ENTER YOUR EMAIL!
Enter your email below to instantly receive your content.
We hate spam and never share your details.
hero presentation
Download the presentation
Enter your email below to instantly receive the slides of "How to survive the digital world in 2015" for free
* we never share your e-mail with third parties.
Besides instantly getting the slides you will be signing up to a low traffic mailing list focused strictly on presentations and public speaking. You will receive an informative email every few weeks.
hero presentation
Download the Prezi Quick Reference
Enter your email below to instantly receive a quick reference sheet dedicated to "Transitions in Prezi" for free
* we never share your e-mail with third parties.
Besides instantly getting your quick reference sheet you will be signing up to a low traffic mailing list focused strictly on presentations and public speaking. You will receive an informative email every few weeks.
hero presentation
Download S#!T PRESENTERS SAY
Enter your email below to instantly receive the slides of "S#!t Presenters Say - 15 things presenters should (really) stop saying" for free
* we never share your e-mail with third parties.
Besides instantly getting the slides you will be signing up to a low traffic mailing list focused strictly on presentations and public speaking. You will receive an informative email every few weeks.
hero presentation
Get the definitive presentation cheat sheet
Signup below to instantly receive the best presentation shortcuts and tricks
  • Mac and Pc tips, tricks & shortcuts
  • Use the most useful & advanced features of PowerPoint and Keynote
  • Print this pdf & keep it handy while presenting
* we never share your e-mail with third parties.
hero presentation
Besides instantly getting the slides you will be signing up to a low traffic mailing list focused strictly on presentations and public speaking.
Download 10 Presentation Tips in Under 10 Minutes
Enter your email below to instantly receive the slides of 10 Presentation Tips in Under 10 Minutes
* we never share your e-mail with third parties.