An interactive campaign for La Peggior Settimana della Mia Vita from strategy to tactics, from the overview to the development of materials, activities and partnerships.
Our work started with the analysis of the film, by developing its new media positioning and providing media & creative insights.
This lead to the coherent development of online PR and social media strategies. In line with the overall strategy we have planned specific materials and activations on the web and found a strong content partner.
A shared strategy of the overall marketing of the movie. A fun, engaging website with activities and extra content to allow the audience to discover a new property. A media partnership to guarantee visibility.
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